The Nails in Microsoft's Coffin

The 3 nails in the MS coffin

In order of importance:

1. Microsoft
They have always been their worst enemy. Shoddy software practices are forced on programmers due to incompetent managers which in turn produces the mess that is Longhorn. Even if the computing world was relatively quiet (which it isn’t, not by a long shot) then MS would still be in deep horse pucky over the gross stupidity that their leadership has shown. And to make matters even worse management has now realized that this time there isn’t going to be a “quick fix”. There are no more features left to cut. This time the deadline is real because their competitors are getting their act together in a way that hasn’t ever happened before.

2. Apple
Making matters worse is Steve Jobs. He has Apple humming like fine tuned violin. Tiger is everything Apple promised and its only been released for three months or so. And I imagine things are only going to improve. And if that wasn’t enough Apple is going to squeeze out yet another OS before Microsoft can get Longhorn out the door. Ouch, yet another kick in the balls. Then you have this whole Macintel thing going on plus rumors about the iPod/ITMS/movie business all of which draw the attention of the media towards Apple’s successes.

3. Linux
Never forget Linux. They may be a disorganized, fragmented group who may not present a challenge on the desktop but they are chipping away slowly at MS’s dominance. Then on the server side Microsoft has finally realized that they are fighting a losing war. And this is evidenced by the growing number of MS backed “independent” research groups claiming Windows server is (pick one, cheaper, better, faster, more secure etc.). Those tactics speak of desperation. They are a smear campaign plain and simple.

Mindshare
This is a good indication of how bad the situation currently is and how much worse its going to get. Think about how much of a market share Apple has. Something like 3% of yearly sales with an install base of about 10-15%. Now, think about its mindshare. What is mindshare you ask? Well, its the extent to which people know about a phenomenon. The iPod has enormous mind share. You might not own one yourself but chances are you know someone who has does. The iPod alone has made Apple’s mindshare sky rocket. Now factor in the ITMS and how profitable it has been. Now think about the recent announcement of their switch to Intel. And then there is the ever present rumors about them starting a movie store much like the iTMS. People can’t stop talking about Apple and Jobs is just fanning the flames, trying his best to fuel the fires and feed the rumor mills.

And all the while the media focuses on Apple do you know who they aren’t talking about? Microsoft. Think about all of the buzz that MS has gotten in the past when they released a new operating system. And here they are about to release an item they claim is their most revolutionary product ever and . . . no one is listening. No one cares. Redmond is no longer where all of the news is coming from. If you are about to release a killer product, something that is going to save your company and allow you to ride its success for years to come, the last thing you want to hear are yawns.

News flash! Longhorn is going to be drastically overshadowed by Leopard and Macs running Intel. Make no mistake about it, Jobs is a master showman. As such, he will wait untill the best moment possible and then try and wow the world with all of Apple’s new toys. Who wants to cover a stripped down, bare bones, bug infested OS like Longhorn (which is already being called XP SP3 if that gives you any indication of how bad things are) when you can go look at Leopard running on a pumped up PowerMac with Intel’s latest and greatest chip inside?

Linux learns to game

More bad news for MS is called Cedega. And do you know why it is bad? Because it allows Windows only games to be played on a version of Linux called Linspire. Uh oh. Thats not good.

Gaming is the one area in which Microsoft can truly call their own. No one really even competes with them on the desktop as far as gaming goes. Anything else and Apple and Linux can put up a good fight but not when it comes to games. Until now. With the release of this product Half Life, GTA, Doom 3 and the rest can now be played in Linux. And if they can do it for Linux then they can do it for Mac. And that simple fact should scare the heck out of Microsoft. Because if that program is ported to OS X then the top games in the industry can be played on a Mac, using Intel’s fastest chip, using NVidia’s best graphics card on a 30” aluminum display. Over night PowerMacs could become the best gaming rig in history.

And remember, its gamers who drive companies to produce the best product possible. Normal people don’t go out and buy the latest and greatest stuff just because it’s out, gamers do. When you are playing Doom 3 you want it to be as realistic as possible and if that means buying a $300 video card then they will do it. If that means buying the fastest processor they will do it. And if that means upgrading to the newest OS then they will do it. Say, we don’t know anyone coming out with a new OS any time do we?

Realistically how long do you think gamers will stick with Windows if it turns out that the best gaming experience can be had on a Mac? And if the rumors are true and Apple does bring AltiVec to the Intel side of things then it is quite possible that Apple may be the ones who very soon are producing the fastest computers anywhere. And remember, gamers always want more power.

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