10 Must Do's for Microsoft to Save Itself.

Here is my best shot at what Microsoft could do to try and turn things around:

1. Admit defeat
If only to themselves MS has to admit that Longhorn is a complete and utter failure. To have come this far, spent this much money and wasted this much time to ultimately produce an OS which barely has any of the features that was to make it great, is a beyond pathetic. Time to own up to the fact that everybody screwed up.

2. Thin the herd
First one out the door needs to be Ballmer. He is an idiot on a good day and he has just reinforced that image with his bungling of the Longhorn situation. After he goes then its time to go down the line trimming the fat and doing some serious house cleaning. Once that is done then look outside the company for a few decent managers.

3. Do your best
Since Longhorn is the only thing you got at the moment that is what they are going to have to sell. Try to make the best out of a bad situation. This is the point at which you should be treading water while you work on something else.

4. Dump it
Throw all of the current Windows code away. All of it. Everything from 9x to XP to Longhorn, everything has to go. It’s all crap and its time to jettison those reeking piles of poorly written, buggy code.

5. Start over
This may be the hardest pill of all to swallow but the way I see it they have two choices. Plan A, try and make a new OS from the ground up. Just like the people who designed Unix, security and stability have to be your main goals. But that approach is going to take time, a lot of time in fact. And time is something that MS doesn’t have much of right now. So, they might want to look at plan B. Plan B involves doing pretty much what Apple did. Use BSD as the core of your OS then build around it. Now, I realize that doing this would be a major embarrassment and would require the biggest software company on earth to swallow its pride, but ultimately they would see that it’s the best choice.

6. Decouple
There is no need to make IE so deeply attached to your kernel. Bad things happen when you do stuff like that. Same thing with Media Player, uncouple it. Strive to make the system as small as possible. You build the basic system and then offer pieces that can be attached as needed.

7. Move on
It’s time to tell the public that if they want to use the newest applications for then they need to upgrade. Everyone who still uses 98 has to get real. All of you still using 95 need your head examined. And any of you using ME, God help you. Microsoft needs to stand up and inform people that they will no longer bend over backwards to accommodate their old, clunky, piece of crap software. Its time to update all of your applications. 95, 98, ME, 2000, XP and Longhorn are dead, move on. That step alone would make the OS much smaller, faster and more secure.

8. Accept the losses
Microsoft is going to lose market share no matter what they do. If they followed this strategy then they would lose market share faster than if they stuck it out with Longhorn but in a few years they would be in a much better position to come back and reclaim what they had lost.

Wrapping it up

So, there you have it. The current state of the Longhorn, a prediction of things to come and a few hints for the folks in Redmond. It will be fun to watch what happens in the industry in the next few years. We will see if I am right. What do you think? What did I miss?

Update
Since I have received so many comments that seem to dwell on the same point let me clarify my position. I don’t think Microsoft is going to go anywhere soon. However, I do think that they are on the downturn. They have reached their peak and now they are in decline. It will take a long time for their influence to fade (a decade at least) and for a good part of that time they will still be a force to be reconded with. But that still doesn’t change the fact that, as a company, they are falling instead of rising.

Blog
www.applematters.com/index.php/section/comments/dont_look_now_but_the_coroner_is_measuring_microsoft_for_a_black_suit/